The Marketing Solutions for Your Business Development

Look to none other than Coated Film Consultants LLC for your marketing consultation needs. When it comes to looking for a material and services provider for your company, we can help you, too.

New Application, Product, and Market Research and Analysis

Data-backed decisions must be made when considering business potentials, whether it is to enter new applications or develop products.

  • “Find Us” and New Application (for an existing product or a new product for a new or existing application or market)
  • Revenue, Profit, and Market Share Potential (global and/or domestic)
  • Value Chain and Pricing (Where does your company fit on the supply and pricing spectrum?)
  • Segmentation (Considering the total available market (TAM), what segments are best served?)
  • SWOT Analysis (How does your company match up with the opportunity?)
  • Value Added (What are the unmet needs? What are your company’s competitive advantages? How do you capture the highest price?)
  • Primary (Custom) and Secondary Market Research (web-based)

Marketing’s 4P’s and Development

What is the best way to reach the desired market?

  • Product – What is the design input needed most? How do you leverage a company’s technology strengths?
  • Place – Where are you supposed to sell? (direct to OEM’s, converters, supply chain partners, direct sales vs distributors/dealers)
  • Price – How do you capture the highest value for your product? (market-based pricing vs cost-plus pricing.
  • Promotion – Should you use social media vs traditional marketing, word-of-mouth, trade shows and conferences, PR, virtual events webinars, website freshness/user-friendliness?
  • Ansoff Matrix – What is the current vs optimal mix? (consider new/existing products and customers)

Material Provider Sourcing

  • Adhesives
    • Pressure Sensitive
    • Thermally Activated
    • Hot Melts
    • Emulsions
  • Base Substrates
    • Films (All Types)
    • Papers
    • Fabrics
    • Nonwovens
    • Metals
    • Metalized
    • Colored
  • Coatings and Coated Films
    • Silicone Release
    • Hard Coats
    • Printable Top Coats
    • Prime Coats
    • Anti-Fog
    • Anti-Bacterial
    • Conductive (ITO, Others)
  • Protective Films
    • Barrier (Low MVTR)
    • Overlaminates
    • Masking
  • Specialty Tapes and Films

Service Provider Sourcing

  • Toll/Custom Coating and Laminating
  • Metalizers
    • Thermal Evaporation
    • Sputtering
  • Specialty Coaters and Laminators
    • Adhesives
    • Clean Room
    • Optical
    • Wide Web
    • Thin/Thick Materials
    • Printing (Gravure, Flexo, Screen)
    • Converting (Die-Cutting, Laminating)
  • Capital Equipment Recommendations (*)
  • Process and Production Flow Consulting (*)
  • Product Development Assistance (*)

(*) Coated Film Consultants LLC’s offerings include leveraging a broad, global network of industry colleagues and organizations currently or formerly involved with all the converted, coated, and laminated materials and services listed.

Customer Prospecting and Development

Who is your target audience? How do you identify them? Who are the best contacts? What is the best media to reach them? We can help you answer these questions through our prospecting process.

  • Identify the top prospects given selection criteria.
  • Select the individuals/positions who are the key decision-makers.
  • Develop sales tools that include:
    • Product Literature and Specification Sheets
    • Price Lists
    • Competitive Comparisons
    • Advantages/Benefits
  • Reach out to contacts via email, phone, social media, or other networks.
  • Recognize when it is time to involve the sales force.
  • Finding out how to use Customer Relationship Management (CRM) systems for sales pipeline developments.
  • Market Forecasting and Trend Analysis
  • Product and Technology Road Mapping
  • Competitor Threat Analysis
  • Product/Market Life Cycle Analysis
  • “Stand In” Conference and Trade Show Representation
  • Value Chain Analysis
  • Internal Sales/Margin/Volume Trend Analysis (Product, Salesperson, Territory, Historical) – Where do you pull back? Where to add resources?
  • Custom “Ad Hoc” Analyses and Programs as Needed
  • Advanced Materials
  • Aerospace
  • Automotive/Transportation
  • Batteries (Flexible)
  • Decorative Films
  • Electronic Displays
  • Electronic Materials
  • Eyewear
  • Filters
  • Graphic Arts/Imaging
  • Medical Disposables
    • Skin Friendly
    • Transdermal Drug Delivery
    • Medical Device
    • Wound Care
  • Protective Films
  • Security Materials
  • Signage (Outdoor)
  • Solar/Photovoltaic
  • Solar Control Window/Security Films
  • Specialty Tapes and Labels
  • Touch Panels

* List is representative and not exhaustive.

Let Us Know What You Need

For the specific details of our services, feel free to reach out to us. We have staff waiting to answer your calls now.